On April 2, 2009, PSFK will host PSFK Conference New York in Battery Park. The event celebrates the most creative ideas and inspirational organizations emerging from the city - people who we write about on our daily news site at PSFK.com.
Tailored for creative professionals, strategists and the media, we will host 12 lectures and panels on topics that include arts & culture, design, digital & mobile technology, marketing & advertising, sustainability, social media and publishing.
Attendees come to our events to share ideas with likeminds, so beyond the talks we will curate interactive experiences in the venue that bring our core themes to life.
Past speakers and panelists include creative visionaries and innovators from companies like Apple, BBC, Microsoft, MTV, NASA, Panasonic, Starbucks, Wieden + Kennedy, and the Guardian, and globally-recognized and inspiring creative minds including Shepard Fairey, Kate Moross and Jeff Staple.
Our aim to inspire an audience of creative thinkers to make things better.
AGENDA
Every day PSFK publishes inspirational creative ideas and examples of
cultural and business change on our news site PSFK.com. For our
conference we have identified the most pressing trends that creative
professionals need to be most-informed about - and curated a day of
presentations and discussions to share inspiration and ideas on these
topics.
9.00 DOORS OPEN / REGISTRATION
9.40 WELCOME
PSFK founder
Piers Fawkes welcomes the audience.
9.50 TALK: WHEN IDEAS CREATE GOOD
While many of us
are determined to make better products, services and experiences there
are many challenges and potential pitfalls along the way.
Graham Hill (
TreeHugger)
will share the best, high-impact green products and services available
today, and what we can learn from their unique stories of development.
10.20 PANEL: BUILDING HEALTHY BRANDS WITH HEART
How do you change the status quo in industries with powerful incumbents? Two emerging New York-based brands seek to
alter the way we think about medicine -- from routine doctor's visits
to first-aid. Colin Nagy (PSFK/Attention) speaks with Richard Fine (Help Remedies) and Jay Parkinson & Sean Khozin
(Hello Health) to discuss the vision for their respective brands, as
well as their insights on the healthcare industry as a whole.
11.00 TALK: GHOSTS IN THE MACHINE: DIGITAL MULTICULTURE
Celestine Arnold speaks on the changing face of race in gaming, virtual worlds and social networks.
11.20 TALK: THIS PLATFORM CALLED EVERYDAY LIFE
Like wildlife, viruses, and gold, mobile technologies don't recognize
boundaries - least of all the ones we're using to distinguish "digital"
from "real".
Kevin Slavin (
Area/Code) reveals the latest trends driven by mobile technology.
11.50 PANEL: RECONNECT
David Pinter (
PSFK) leads a panel as it looks at how
sustainable, economic and social conscience are driving the design of
new products and services. Panel includes senior experts across
industries including
Sarah Beatty (
Green Depot),
Simon Collins (
Parsons),
Ryan Jacoby (
IDEO) and
Matthew Lusk (
Hecho, Inc).
12:30 LUNCH
12.45 SHOW & TELL 1: FOURSQUARE LAUNCH
Dennis Crowley presents his new mobile social application,
foursquare.
1.05 PANEL: BRAND NEW RULES - Sponsored by Wolff Olins
A discussion around whether new rules are needed to govern the behavior
of brands in a world increasingly defined by changing social, cultural,
technological and economic forces. Moderated by
Gill Linton (
The Joneses), the panel includes
Doug Jaeger (
thehappycorp/
Art
Directors Club),
Paul M Taylor (
Diageo),
Maria Vrachnos (
Peep
Insights) and
Paul Worthington (
Wolff Olins).
1.35 SHOW & TELL 2: MWM GRAPHICS
Artist and designer
Matt W. Moore (
MWM Graphics) presents his popular work, explains the development of his style and shares his inspirations.
2.00 PANEL: NEW IDEA AGENCIES
Creative
agencies are making more products and services to launch direct to
market rather than through their clients. Moderated by
Danielle Sacks (
Fast Company), panelists including
Bart Haney (
fuseproject),
Carl Johnson (
Anomaly),
Ben Malbon (
BBH Labs) and
Robbie Vitrano (
Trumpet) will discuss the pursuit of intellectual property by forward-thinking companies and the motivations behind this movement.
2.40 PANEL: NEW YORK NEW MEDIA
In New York and around the world, publishers small and large are altering the way we understand and consume content.
Christine Huang (
PSFK) sits down with
Edward Felsenthal (
The
Daily Beast) in a discussion about the major changes taking place in
publishing and the learnings his digital publication has uncovered in
its early stages.
3.20 COFFEE
3.50 PANEL: OPEN TO CHANGE
A panel led by
Florian Peter (
CScout) discusses how creators and the community openly come together to develop new thinking and make ideas happen.
John Geraci (
Outside.in),
Scott Heiferman (
Meetup),
Avner Ronen (
boxee) and
Domenico Vitale (
PI&C)
will explain how you can leverage open communities to develop new
products, services and experiences for the benefit of everybody
concerned.
4.30 TALK: CITY AS CANVAS
In this talk, Marc & Sara Schiller
(Wooster Collective) explore the art of altering and adjusting public
space to make it more “livable” and creative. They'll discuss the
effect of street art on our perception of the city and the motivation
of its creators to enrich - not deface - their surroundings.
5:00 CLOSING REMARKS
5.15 DRINKS (TBD)
Throughout throughout the day, Piers will also be joined by PSFK Senior
Editors Dan Gould and Scott Lachut to share some of PSFK’s favorite
good ideas and inspirations.
CONFIRMED SPEAKERS:
 |
Bart Haney, fuseproject |
 |
Graham Hill, Treehugger/Discovery |
 |
Ryan Jacoby, IDEO |
 |
Carl Johnson, Anomaly |
 |
Avner Ronen, boxee |
 |
Danielle Sacks, Fast Company |
 |
Marc Schiller, Wooster Collective |
 |
Sara Schiller, Wooster Collective |
 |
Kevin Slavin, area/code |
 |
Domenico Vitale, PI&C |
 |
Robbie Vitrano, Trumpet |
 |
Scott Heiferman, Meetup |
 |
Florian Peter, CScout |
 |
John Geraci, outside.in |
 |
Simon Collins, Parsons |
 |
Sarah Beatty, Green Depot |
 |
Dave Pinter, PSFK |
 |
Dennis Crowley, foursquare |
 |
Colin Nagy, Attention |
 |
Jay Parkinson, Hello Health |
 |
Christine Huang, PSFK |
 |
Edward Felsenthal, The Daily Beast |
 |
Ben Malbon, BBH Labs |
 |
Matt W. Moore, MWM Graphics |
 |
Sean Khozin, Hello Health |
 |
Richard Fine, Help Remedies |
 |
Gill Linton, The Joneses |
 |
Doug Jaeger, thehappycorp |
 |
Paul M Taylor, Diageo |
 |
Maria Vrachnos, Peep Insights |
 |
Paul Worthington, Wolff Olins |
 |
Dan Gould, PSFK |
 |
Scott Lachut, PSFK |
 |
Matt Lusk, Hecho Inc |
 |
Celestine Arnold |
|
|
TICKETS
Tickets are $300. Please purchase now to avoid disappointment. Tickets may
be purchased by credit card through PayPal or Google Checkout.
SPONSORS
We create 'beyond-the-logo' experiences for sponsors to create win-win-win situations: win for PSFK, win for the sponsor, but above all a win for the audience. For sponsorship opportunities, please contact Jeff Weiner at jeff.weiner@psfk.com.
PREVIOUS CONFERENCE TALKS
Flip through these 60+ videos of the talks from previous PSFK Conferences.
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